Hardman Group - Michael Hardman - Advertising, Direct Marketing, Public Relations, Research, Web

Who We Are

Michael Hardman – President

Mike has earned a reputation for achieving quantifiable results for his clients. By placing a strong emphasis on getting to know every aspect of his customers' operations, he creates research-based, strategic marketing campaigns that address prevailing marketplace challenges head on and lead to increased business growth and brand awareness. Since starting the Hardman Group, Mike has built the agency through differentiated process and brand focus, developing a client competence in the areas of logistics software, durable medical products, trucking and transportation, and consumer goods. By using a proven method of understanding the client’s business and expertise, connecting with the customer, making an impact, and providing measurable results, he is able to challenge the status quo and create communications plans that provide the desired results.

Mike has spent nearly 20 years in marketing, advertising and sales promotion and has extensive expertise in consumer behavior research and strategic business planning. He has studied the intimacies of tailormade communications plans, providing him with a
background that can span across a broad spectrum of business sectors. He has completed graduate coursework at MIT's Sloan School of Management and has been published in several marketing journals and textbooks, including the Journal of Promotion Management and Marketing in the 21st Century, Volume 4. In addition, Mike has lectured on buyer behavior at The University of Akron College of Business Administration’s Marketing Department. He received his MBA in marketing from the University of Toledo and holds a bachelor’s in economics from Hillsdale College.

Lynn Lilly – Creative Director

Lynn brings a strong and diverse background to the Hardman Group with areas of expertise covering print and broadcast advertising, direct marketing, interactive communications and public relations. As an award-winning writer of print and broadcast advertising, direct marketing, long-form brochures, videos, web content and executive speeches, she can help build and reposition brand identities, build public relations and plan marketing campaigns to deliver results for clients across a broad spectrum.

Lynn developed her strategic marketing and communications expertise as a partner in a major Cleveland advertising firm and consultancy. She has worked in the fields of transportation, technology, consumer products, retail, financial and insurance, health care, education, manufacturing and non-profit. Her client experience includes SkyBitz, TMW Systems, OfficeMax, Invacare, Case Western Reserve University, Beech Brook, Nanofilm, Dirt Devil, PURELL, Arhaus, GE Lighting, Progressive Insurance, American Greetings, and Eaton Corporation. She earned her bachelor’sdegree in English from Muskingum College and has been an instructor for the Cleveland Advertising Association and a guest lecturer at Cleveland State University, Ursuline College.

Dallas Moyer – Public Relations Project Manager
Dallas has a blend of education and experience encompassing the many facets of planning and coordinating a results-oriented public relations campaign. From having a grasp of the infrastructure of the media most important to clients, including transportation, trucking and supply chain management, to researching new media initiatives, like upstream oil and gas and industrial marine, for clients like SkyBitz and TMW Systems, he is able to establish strong lines of communications vital to securing a well-defined media presence in the most important publications to our clients.

Before joining the Hardman Group, Dallas built his experience in public and media relations by working on both sides of the profession, including five years in the athletic media relations field and working for two newspapers, with stints as a staff writer and an assistant photo editor. His portfolio of experience includes media relations, radio and print journalism, photojournalism, public relations, layout and design and event planning. He graduated from The University of Akron’s School of Communication with a master’s degree in communication with prior bachelor’s degree work in English and journalism.