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PURELL.
PURELL, America’s leading hand sanitizer, desired a sales penetration plan to expand business into parallel business segments. Through research and the creation of a unified message emphasizing the importance of hand sanitation, three separate communications plans were created to target specific audiences and launch the PURELL brand into three new market segments. By spinning customer benefits through segmentation, the PURELL brand opened new business operations in the workplace,
education, and grocery segments. |
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Workplace Wellness Segment |
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Program
Implementation Support |
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Informative Posters |
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| Rich Media - Blast E-Mail |
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| Education Market Segment |
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Informative Posters |
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Character Creation |
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| Grocery Market Segment |
Welcome Posters |
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Department-Specific Posters |
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Department-Specific Dispenser |
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