Lubrizol. Lubrizol, specializing in specialty chemicals, looked to ease uncertainty arising from the ever-expanding biofuel production industry. We helped Lubrizol create a certification program reaching new business, centering on the rigorous testing and performance of Biofuel additives. A communication plan was created to give traction to an emerging product. The message…BioQualified fuel additives were test and performance certified to ensure the highest quality and the increased effectiveness of Biofuel use.
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