G-Log. G-Log, a start-up company looking for brand awareness in the transportation management system (TMS) sector, needed a means to change perception from a dot-com to performance based software company focused on the entire supply chain. Through customer research, we were able to identify unique client problems and developed a brand campaign that used key customer issues as a reason to implement G-Log as the preferred TMS system. The end result was G-Log’s acquisition by ORACLE, the largest enterprise resource planning provider in the world.
		Sales Collateral Brand Advertising