TSMA Gold Awarded to Hardman Group for TMW Ad Campaign

AKRON, Ohio – Hardman Group was tabbed with top honors for its work on its recent TMW Systems print advertising campaign as the Transportation Sales and Marketing Association (TSMA) announced its annual communications award recipients.

TSMA, founded in 1940, provides a contemporary forum for sales and marketing executives to continuously develop their professional leadership skills.  Each year, they honor the communications work of sales and marketing professionals in the transportation industry in eight categories, including audio/visual, print advertising, internal communications, sales literature, specialty items, calendars, Web site and marketing campaign.

“Mike and his staff at the Hardman Group have worked hard in helping us build our brand from the ground up,” TMW Systems Director of Marketing Cindy Nelson said.  “They brought a wealth of knowledge to the table and created an incredible campaign and they definitely deserve this recognition.”

Hardman Group created an advertising campaign for TMW Systems which featured several of TMW’s clients giving testimonials regarding TMW’s products. The goal of the campaign was to reposition TMW’s dispatch and transportation solutions software as performance software.  The campaign resulted in a 28 percent increase in overall brand awareness.

“We repositioned TMW’s solutions to improve their overall brand awareness and the campaign proved to be very successful,” Hardman Group President Michael Hardman said.  “My staff did an incredible job working on this campaign and we are honored to receive this award from the TSMA.”

To view these ads, Click Here to visit the “Our Successes” page of the Hardman Group Web site.  For more information on TMW Systems, Click Here.